Rock River Bait Box is set up for your everyday fisherman. 
Our goal is to make fishing more affordable. We have live bait. Plus a full line of gear.
Rock River Bait Box
N2290 Rock River Rd, 
Fort Atkinson, WI 53538

A family owned business that prides itself on the customer experience. Rock River Bait Box sells a wide variety of of live bait and equipment for the everyday fisherman. They stock ice, soda, snacks and all of your gear. Rock River's goal is to provide convenience and a great price from one fisherman to another.


Can't find what you want? Rock River Bait Box can place a special order for the item you're looking for. Just like you, we want fishing tackle and accessories we can rely on when fishing without paying the big box store prices.

Open 7 Days a Week
Our Team
 Our staff is comprised of seasoned fisherman and students from the Fort Atkinson area. We have grown up fishing the Rock River and Lake Koshkonong waters. Our staff is well-trained to assist you with whatever kind of fishing you have in mind. 
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Lakes Nearby

One hundred and sixty-nine years ago Lake Koshkonong was a vast marsh. sac, Fox, Potawatomi and Winnebago (Ho-chunk) tribes lived along its' shores and paddled along meadows of wild rice in birch-bark canoes to harvest rice, lake fish, ducks, and clams. The water level rose significantly after the first dam was installed along the Rock River at Indianford in 1846... More

Towns Nearby

Ft. Atkinson


Historic architecture, home to one of the largest suppliers of farm supplies, toys and educational materials in the U.S., the birthplace of one of America's most celebrated breakfast meats, home town of author and poet Lorine Niedecker, a prized segment of the Ice Age trail network, the world's only intaglio effigy mound, and of course the venerable Fireside Theater. Here is more about Ft. Atkinson.